The future of The Irish drink export arena is looking bright. Sláinte!
Written by Sarah Mc Avinchey — Women in Whiskey Advocate
Irish Drinks Exports in 2024: A Bright Future for the Industry
Ireland’s drinks industry has long been a cornerstone of its economic and cultural identity. In 2024, Irish drinks exports showed impressive growth, driven by a combination of global demand for high-quality beverages, innovative marketing strategies, and an expanding portfolio of products. According to Bord Bia’s Performance and Prospects Report for 2024, the export value of Irish beverages reached new heights, with whiskey leading the spirits category. The export value of the Irish drinks sector grew 19% in 2024, generating €2.1 billion in export earnings. This trend demonstrates not only the enduring appeal of Ireland’s most popular spirit, but also the winning anticipation of innovation in the industry.
Growth in Whiskey Exports
Irish whiskey remains one of the standout performers in the export sector. In 2024, whiskey exports saw a significant rise, continuing the robust growth trend that has marked the industry for over a decade with particular demand in the US and emerging Asian markets.
The versatility of Irish whiskey is one of several factors promoting its rise in popularity. Other influences include innovative distilleries, investment in production facilities, and a renewed focus on premium and craft products. Brands like Jameson, Bushmills, and Redbreast have bolstered Ireland’s reputation as a producer of world-class whiskey, while smaller craft distilleries are also gaining international recognition for their unique expressions.
Spirits and Liqueurs: A Diverse Portfolio
In addition to whiskey, other spirits and liqueurs from Ireland are gaining a foothold in global markets. Bord Bia’s report indicate that brands producing Irish gin and Irish cream liqueurs, have experienced strong export growth. Irish gin, in particular, is gaining traction with premium, small-batch producers capturing the attention of consumers seeking high-quality spirits with a unique Irish twist.
The global demand for premium and craft spirits has been a key driver of this growth, as consumers are increasingly turning to artisanal and authentic offerings.
The Path Ahead
Looking toward the future, Bord Bia predicts continued strong performance for Irish drinks exports in the coming years. With strategic marketing, expanding product ranges, and a focus on sustainability and innovation, Irish drinks are poised to capture an even larger share of the global market. The success of Ireland’s drinks exports in 2024 serves as a testament to the industry’s resilience, adaptability, and commitment to producing high-quality products that appeal to an increasingly discerning global consumer.
The future of Irish drinks exports looks bright, with Ireland’s rich history, craftsmanship, and innovation propelling its beverages to new heights in the international marketplace.
